A social networking site is a great tool for: Now you know about the many tools available to get your message out. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Disclosing information to the public in ways that are easy to find and use. The test questions are scrambled to protect the integrity of the exam. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. What will you change in future campaigns? Watching the background. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). . He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Doug Miser. B. describes a writing technique applied to social media content. 3. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. FEMA IS-29: Public Information Officer Awareness Answers This is a release that you post online. Holding the session indoors, if possible. C. request additional assistance through the National Public Information Support Network. Use the media area for all media releases and conferences. Check with them to see if the location selected for a media area will allow them to accomplish this connection. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . This course should take approximately 7 hours and 25 minutes to complete. The media area is a place where media congregate to help enhance the flow of information. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. What do you want people to know or do after hearing your message? A Federal structure designed for large-scale, multijurisdictional incidents B. What is the Role of a Public Information Officer (PIO)? Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. %PDF-1.6 % To read this blog, go to:http://emergency.cdc.gov/. Technology has a great impact on your ability to manage the message. Possess and enhance certain qualities and skills that make an effective PIO. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. The 8-Step Communication Model includes:A. Assess the current situation B. Treat all media fairlydo not play favorites with reporters. Social Media: Preparedness 101: Zombie Apocalypse. Access to you and the newsmakers or persons in charge. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Grab the attention of your readers so that they will continue reading. The best approach is to meet with school officials early to determine when your program best fits their schedule. It is important to prepare each person to ensure your message is consistent. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. if you do not have a sid, Test questions are scrambled to protect test integrity. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). There are all kinds of emergencies out there that we can prepare for. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Speculation C. Summarizing D. Bridging, 12. %PDF-1.6 % The press saw it. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. T;)D2Dt `NY"`~XH@P ` B. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. 1. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Timely updates and corrections to information in evolving incidents. Determining hazard impact is a crucial component in emergency planning. Include email addresses and Internet sites for the media contact. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. (Unit 1), Describe the role and functions of the PIO. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. what is role of public information officer in fema? Participants will benefit from participating in entry-level incident command system training prior to taking this course. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Show emotion as appropriate, but dont use big gestures. C. is a failed theory and should not be used by modern public information officers. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. Using acronyms in news releases may:A. Brian Hyer: We had all kinds of questions. Video sharing sites to expand or market a story, and. Narrator: Red Stick Ready targets every segment of the community. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Refer to the list below. 3 Step Guide for Assistance. Sit on your coat tail to keep your jacket from riding up. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. These sites make it easy to establish networks of contacts. Having clear goals is the foundation for your campaign. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. C. will transfer to a planning position if no media covers an incident. A. Resource Typing Definition for Response . Communicating factual information with the public is the most important job function of a PIO. It can be taken alone or before Basic Public Information Officer Training (G290). Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. The good news is that preventing heat related illness is easy to do if you just use common sense. An important part of the PIOs relationship with the media is knowing what they want. . B. is not bound by public record laws. Many different social media monitoring tools are available. D. The ninety-five (95%) segment of the 95/5 concept, 5. Be accessible and return calls and emails promptly. The Incident Command System is a fundamental element of emergency management. Describe the role of the PIO in an emergency. Final Exam for: IS-29.a: Public Information Officer. Campaigns are usually multifaceted, combining events and various media to get the message out. It will keep you focused and is the foundation for evaluating your campaigns success. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. It can be taken alone or before Basic Public Information Officer Training (G290). User: 4. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Social marketing is the use of commercial marketing principles to: A. Learn and respect your media contacts deadlines. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. One of the advantages of the Incident Command System (ICS) is: A. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. FEMA does not endorse any non-government Web sites, companies or applications. Lets review the different types of communication tools in more detail, starting with print media. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Time is a crucial element in any public awareness campaign. This training focuses on both parts of the equation. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Resident/Non-Resident, Trainer Program, etc. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. B. an important part of the PIOs job. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Demonstrating an understanding of media needs and operations. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. C. Identify all the news media covering the area. The most important point is is an example of a transition phrase or: A. D. has become ever more complex as the challenge of delivering messages has evolved. FEMA does not endorse any non-government Web sites, companies or applications. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). The heat on the desert floor isnt just a nuisance, its expensive & lethal. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Students also learn message development and . Describe the role of the Public Information Officer (PIO) in an emergency. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Last name. The Governor declared the emergency following a similar declaration by Liberty County. Even a few minutes of practice can make a big difference. 20. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. This process includes: Your goal statement expresses what you hope to achieve through your campaign. For example, you can post videos, use social networking sites, and/or create a blog. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. The Public Information Officer may also perform a key public information-monitoring role. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Private wiki servers require user authentication to edit pages, and sometimes even to read them. . Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. %%EOF The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Selects the right tools for the messages. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. What is happening in other areas? How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. What are people in your community concerned about? Providing information and access to newsmakers. the feedback has been, you know, we appreciate this. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Work to keep them out of danger as you would any member of the public. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Construct and deliver an appropriate crisis and emergency risk message. Tools to enhance the flow of public information are housed. A campaign on hurricane awareness wont get much play in December. First name. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Demonstrate that you are in the knowB. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Speak to several members of the media at one time, especially during an incident. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. It is important to build relationships with your media contacts. Is there any restriction on the information to be released? The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Next you need to identifyhowyou will communicate. News releases are one of the most commonly used tools for PIOs. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. or a non-emergency event. Print medianewspapers and magazinesare the first type of mass media developed. In the next lesson you will learn how to communicate effectively when an incident happens. Public information entails the processes and systems that enable effective communications with various target audiences. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Admissions Fax: (301) 447-1658, Independent Study Program You cantand dont expect them to stay there all of the time. Describe how to have a successful relationship with the news media. People use technology to tell others that they are okay. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. B. report to the Finance/Admin Section Chief when arriving at an incident.